Zee promoted ICL planning to patent T20 as its brand

October 6, 2008

Indian Cricket league promoted by Zee Group is now looking to copyright T20 cricket as its trademark for its forthcoming second season. The decision of rival cricket league has not gone down well with the BCCI and International Cricket Council.

Sports division of the ZEE Group known as ‘Essel Sports Private Limited’ has submitted an application for the legal registration of T20 as it’s copyright. The list of application was made open in the month of August by Controller general of Patents, Designs and Trademarks. According to the rules, any sought of opposition to the application has to be made within couple of months

The fastest version of the cricket, that is T20 cricket has assumed such a gargantuan proportion in a cricket crazy country India that at the moment we have two distinct T20 cricket leagues ensnaring each other in the promotion. The best part of this rivalry between Indian Premier League(IPL) and Indian Cricket League(ICL) is that we are getting to see some of the players coming out of their retirements to have a go in the T20 cricket.

However, according to the sources from Board of Cricket Control in India, the governing body of world cricket ICC has already registered T20 Cricket as its trademark but is unsure whether the clause applies to India. We have already witnessed the excitement and drama that comes with the shortest version of cricket but what lies ahead is the war of words over the control of the T20 Cricket as a brand.

Posted by Dheeruyadav  


I must admit I don't know much about cricket but it seems like an interesting sport.

Dan Mihaliak said...
October 6, 2008 at 7:40 PM  

Its very very Interesting sports, In India its like religion.
From which part of the world you are?

Dheeruyadav said...
October 6, 2008 at 8:19 PM  

Cool Blog! You cover some off-beat (well to Americans anyway) sports. Well written articles, too. I must admit I'm a sports fan but I mostly follow Pro sports, MLB, NBA & NFL. But it's neat to be aware of all these other sports as well.

Marvin Blogs at Free Spirit: http://inspiritandtruths.blogspot.com/
Eye Twitter 2 - http://twitter.com/Paize_Fiddler

Anonymous said...
October 7, 2008 at 1:37 AM  

Thanks for your kind words.

Dheeruyadav said...
October 7, 2008 at 9:34 AM  

great story, and your website layout is great!


Evan J said...
October 10, 2008 at 12:20 PM  

thanks evan J.

Dheeruyadav said...
October 10, 2008 at 6:30 PM  

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