October 6, 2008
Indian Cricket league promoted by Zee Group is now looking to copyright T20 cricket as its trademark for its forthcoming second season. The decision of rival cricket league has not gone down well with the BCCI and International Cricket Council.
Sports division of the ZEE Group known as ‘Essel Sports Private Limited’ has submitted an application for the legal registration of T20 as it’s copyright. The list of application was made open in the month of August by Controller general of Patents, Designs and Trademarks. According to the rules, any sought of opposition to the application has to be made within couple of months
The fastest version of the cricket, that is T20 cricket has assumed such a gargantuan proportion in a cricket crazy country India that at the moment we have two distinct T20 cricket leagues ensnaring each other in the promotion. The best part of this rivalry between Indian Premier League(IPL) and Indian Cricket League(ICL) is that we are getting to see some of the players coming out of their retirements to have a go in the T20 cricket.
However, according to the sources from Board of Cricket Control in India, the governing body of world cricket ICC has already registered T20 Cricket as its trademark but is unsure whether the clause applies to India. We have already witnessed the excitement and drama that comes with the shortest version of cricket but what lies ahead is the war of words over the control of the T20 Cricket as a brand.