Another landmark by Cricket

September 12, 2008

One again Cricket has shown to this world that it is new emerging force into the sports world. And this has been proved by the whooping money in the game. In the recent event ESPN Star Sports has shelled out nearly 1billion USD for 10 year commercial rights for International T20 cricket matches conducted by ICC.

Dubai Investment council and Abu Dhabi Sports council were the strong contender in the race for winning the broadcasting rights for champions league , but finally they were beaten by ESPN Star sports.

The champions league is the first one its kind, it is based on the Soccer championship league played in Europe. The new T20 format of the cricket, which last for 3 hours is gaining popularity than the earlier format of the game which last for 5 days.

Indian premier league champions Rajasthan Royals along with Chennai Super king will be participating in the leagues from India as they were winners and runner up respectively. The remaining participating teams will be from South Africa, Australia, England and Pakistan. This tournament will be giving away 6million USD in total prize money.

It will be interesting to see in the coming days as where this prices for broadcasting rights goes as the game is getting popular in most of the parts of the

Posted by Dheeruyadav  


Post a Comment